23 January 2025
Hard Yards
Tāera. Fashion.
Photographer & Stylist: Francine Boer
MODEL: BRIDGET TWEED
Shot: ON LOCATION AT WAITĀHUNA
Workwear for women on the land. We showcase Betacraft’s new women’s summer range in its natural environment – on the farm.
Bridget wears the Women’s Horizon Shirt in Dark Navy, $60, the Wildridge Glenmore Woollen Jersey in Navy, $180, the Vortex Tights 25” in Jet Black, $70, and the Merino Work Sock, $45.
Bridget wears the Women’s Horizon Shirt in Light Pink, $60, the Station Shorts 3” in Sand, $55, and the Wildridge Nine Mile Woollen Jersey in Charcoal, $140.
Bridget wears the Solar Tank in Cool Blue, $25, the Station Shorts 3” in Hot Pink, $55, and the Merino Work Sock, $45.
Bridget wears the Solar Tank in Carbon, $25, the Station Shorts 3” in Sand, $55, and the Merino Work Sock, $45.
From its 1950s origins, supplying and repairing horse and cow covers out of a garage in Palmerston North, to crafting outdoor workwear, Betacraft has retained its commitment to robust and long lasting gear. Now based in Pahīatua and into its fourth generation, this family business caters to rural women who live, work and play outdoors. Find their range online at betacraftworkwear.com.
Our model for this shoot was Bridget Tweed, mum of four, farmer at Waitāhuna, Otago area manager for FMG and deputy chairperson of Clutha Development.
If you enjoyed this story, please share with someone else.
This story appeared in the Raumati Summer Edition 2024/25 of Shepherdess.
Get your hands on a copy.
Related Stories
The short course full of “useful little gems” to help identify stress and prioritise wellbeing in yourself and others
Alice Trevelyan, 33, completed the ‘Know Your Mindset. Do What Matters’ programme with her husband, Dave.
Turning up for Each Other
Kath Menpes, 48, a born and bred Southlander, grew up inland in Heddon Bush and now lives in Orepuki, a small coastal settlement, with her husband, Paul, and their two
Defining Her Why
Cheyenne, 29, is passionate about improving youth opportunities in the dairy industry and helping the sector take charge of its own development.
A Sacred Art
Toi Te Rito Maihi is a painter, printmaker and weaver, esteemed in many creative circles.